Cineplex - “Size Matters” Radio Campaign

Insight: Theatre companies are fighting a losing battle with streamers for audiences (Globe and Mail, 2023).

Idea: Watching a blockbuster on your phone or laptop can’t deliver the same immersive experience as a Cineplex theatre.

Activation: Fans are challenged to create original versions of their favourite movie posters and trailers on a very low budget. Winners receive a year of free Cineplex movie tickets.